This market research finds the best place for your product in a complex word and calculates market sizes and price segments.
The analysis is for one product category and one market, or for one product worldwide. It is suitable for construction machinery, tools and any technical products.
I create a Key performance index for your enterprise This provides insights into actual and future performance in the market, including pricing. I offer consultation sessions based on findings and a written report.
The considered Key Performance Indexes are a four out of 13 from:
Account Based Marketing consists of extracting leads from manufacturer informations, search engines, stores and other information sources.
These adresses are put together in a a database. For converting database entries from unqualified leads into clients and to get an overview of
potential sales we add fields for contact persons, industry, important products, probable usage of our product and if
possible, order frequency.
While collecting all information the Account Based Marketer has the chance to introduce the product and make the formerly unqualified leads aware of the product, while asking for more data
Account Based Marketing (ABM) may include selling. This says that the client or prospect orders directly by the person
who maintains the lead database. If all sales to clients in the database are honoured - clients are connected to the sales person
- this gives an easy way to compensate for the services of the ABM-marketer. Common commissions are 5% to 25% of sales volume. depending on the product.
Higher priced products have smaller commissions regarding the sales volume.
If the ABM marketer only looks for trade contacts and give his list with valuable informations to the sales department, there is a fee for each
complete database entry of 150 €. Each database entry was contacted personally and they got a brief introduction into the services, and with the information harvested the lead will either start ordering
directly or contact the sales department of the supplier. Sometime this process takes time until the lead feels the need for the prouduct of the supplier
The package results gives you all information you need to enter a new market and establish trade connections. This includes information about the common distribution channels and consumption habits
The price is for a market, country or region. If more than one region is to be researched, rebates up to 50% are possible.
Pricing
- What are the factors to be considered in pricing? How does this vary by the different retail and non-retail channel types?
- What are the best strategies for promoting the product from the source country in the target country?
Price for internatonal customer without European VAT: 2.950,00 EUR Unit for pricing: Report
Service name: Coaching and Teaching Lesson
This are coaching/teaching sessions of 55 minutes over Zoom
Description of the service: Want to know everything about getting raw data, compiling it into competition, customer, supplier and market analysis and making the best for your enterprise? Do it yourself with my help. For each session you get a one-page transcript. I charge per session, the second and follwing sessions are 10% off.
Price for internatonal customer without European VAT: 75,00 EUR Unit for pricing: Session 55 Minute
Service name: More Customers for Coaches and Trainers
I compare your marketing with the best practices of similar coaches and the preferences and needs of the targeted group
Description of the service: This plan is complete: Execute & optimise Website SEO, Ads, Blogs, Emails, Social Media
5 competitors analyzed
Action plan
Target audience and buyer persona
Goals and KPIs
Budget allocation
Channels & tools
Price for internatonal customer without European VAT: 2.900,00 EUR Unit for pricing: Site
Service name: Price Research by Big Data Analysis
Pricing is one of the most important business decisions. A raise or lowering of 5% can give 10% higher or 20% lower earnings.
Pricing is quite sensitive if the seller or buyer wants to be ahead of competition - see here
I am helping finding the price which is good for you and your customer and improves your earnings
I do that with, looking at your data, economical data including other sellers and trends. In some cases I have to do interviews. I create models with predictive capabilities - the data can be used to foretell the future
Description of the service: I optimize your prices using a combination of statistical methods and market data.
The basic price is for applying the model to data from Google Analytics or sales logs.
This service requires sufficient data from web servers, Google Analytics or other sources. If these are not sufficient, about 50 additional interviews - see position 20 - are required.
Price for internatonal customer without European VAT: 960,00 EUR Unit for pricing: basic price per article
Service name: Customer Journey Analysis
This starts with watching potential clients closely by questioning and doing keyword research. This research results in a complete description of the process between feeling the need and buying the product.
Description of the service: This helps your customers buying your products. What is if they cannot find it of find the acquiring process to complicated?
Price for internatonal customer without European VAT: 750,00 EUR Unit for pricing: per product
Service name: Business Plan based on Market Research
Market research results in a fact-based business plan. The findings give a statistically correct projection of your future earnings.
This business plan is for deciding if a business idea or project will work or not. Banks and investors need a plan with additional information about funding, finances and organzitional structure
Description of the service: At first there I need some cooperation with you. It starts with identifying your target customers, then analyzing about 10 of these customers. The results are combined with population data and economic data to foresee how your business will develop.
Price for internatonal customer without European VAT: 390,00 EUR Unit for pricing: Business plan
Service name: Build my personal brand – three hours of consulting inclusive one written plan for future steps
Possible languages: English, German, French
Description of the service: This is a consultancy where I share my market knowledge and ability to see your place in the market with you. The consulting has three parts: the first ist to talk about your plans (60 minutes), then I consult my databases (60 minutes), you do not need to be present there, although you can. After that I give you the results - on the phone and additionally with a written report of two pages.
Price for internatonal customer without European VAT: 199,00 EUR Unit for pricing: per hour
Service name: Total Accessible and Total Obtainable Market
This gives market sizes, attainable earnings and chances to grow even in area where no available data exists or is kept secret.
Models, data science and statistics deliver data and numbers for you where many believe no data exists. So your future becomes more predictable.
This study does market, supplier and price analysis to optimize cost competitiveness and future price estimates for commodities and raw materials
Description of the service: TAM, TSM and SOM
An investment decisions in a product are scheduled, a marketing budget is to be located. I deliver essential information: who and where are customers, how much money are they ready to spend and how many of them exist.
The magic of this service is in the gathering of all available data, connecting data points and calculating the market shares and potential sales figures.
Price for internatonal customer without European VAT: 1.740,00 EUR Unit for pricing: analytics for one market
Service name: Exploring user preferences with a survey
This survey is specifically designed to make the product a perfect fit for your potential users
The survey follows the guidelines for detecting user preferences and contains up to 30 questions. I will set it up and invite up to 500 respondents
Description of the service:
The survey is designed for making the respondents wanting to help developing and improving the product.
The answers are evaluated with text mining methods and statistics. So it answers who wants which feature from your product. New connections may become visible, or data can be valued and provide a basis for decision-making, i. e. descriptive statistics.
Price for internatonal customer without European VAT: 2.250,00 EUR Unit for pricing: per study
Service name: Statistical Analysis of Market Data
In-depth statistical analysis (Regression, Max-Diff, Correspondence Analysis etc.)
Description of the service: I do statistical analysis and create really nice presentations of the results
Price for internatonal customer without European VAT: 62,50 EUR Unit for pricing: per hour
Service name: Create key performance indices for your customer success
Complete package for first analysis and considered sales between 500.000 and 15 Mio. € or US-$
Description of the service: I create a Key performance index for your enterprise This provides insights into actual and future performance in the market, including pricing. I offer consultation sessions based on findings and a written report.
The considered Key Performance Indexes are eight out of 12 from:
- Net Promoter Score (NPS)
- Customer Lifetime Value (CLV)
- Customer Acquisition Cost (CAC)
- Churn Rate
- Customer Satisfaction Score (CSAT)
- Customer Retention Rate
- Monthly Recurring Revenue (MRR)
- Average Time on a Platform
- First Contact Resolution Rate (FCR)
- Free Trial Conversion Rate
- Repeat Purchase Ratio
- Customer Effort Score (CES
Price for internatonal customer without European VAT: 4.750,00 EUR Unit for pricing: Report
Service name: Finding Trends with Surveys, Behaviour Analytics and Text Analysis
Evaluate your customer feedback and the feedback your competitos get in social media. So you keep an eye on trends and customer motives and know what is important for your customers
Description of the service: This product contains a survey with up to 50 participiants for getting direct answers.
I am doing this with advanced technologie for web scraping and analysing text.
The report is very helpful for finding and weighing impressions from heaps of text data coming from E-Mails, chats and evaluations.
Price for internatonal customer without European VAT: 1.995,00 EUR Unit for pricing: Report
Service name: Creating Online and Offline Surveys for each purpose
creating and programming of questionnaires with results in mind - it is more than just asking, the questions need to be put with the respondents in mind.
Description of the service: I will create a psychologically based questionnaire for you, which fulfills your information requirements and can be statistically evaluated. The evaluation reveals dependencies in the respondents behaviour that were previously unknown.
Possible Formats:
A basic survey with 5 questions has a base price of 139,50 EUR. Each question more is 15 €, with up to ten answering options for each question.Price for internatonal customer without European VAT: 139,50 EUR Unit for pricing: basic survey with 5 questions
Service name: SWOT Analysis
Analysis of market trends, strengths-weaknesses-opportunities-threads analysis, competition analysis, customer analysis
Description of the service: This analysis shows market trends, SWOT, the development of your competitors and customers. It should be actualised every six months.
Price for internatonal customer without European VAT: 699,00 EUR Unit for pricing: per Study
Service name: Analysis of Customer and Leads Databases
Direct marketing campaigns Develop customer segmentation to target customers.
Selection of customer data for the campaigns.
Description of the service: This is a targeted analysis of the customer database, enriched with population data and other publicly available data concerning your customers. The result is a segmentation of your customer base for better and targeted advertising, less customer drain and bleeding and more service for the ones who want and need it. The analysis is part of the customer success packet.
Price for internatonal customer without European VAT: 950,00 EUR Unit for pricing: per 1000 customers
Service name: Detect what your customers want
small study
Conduct research to gain understanding of consumers and how they connect to your brand. This is Customer Journey research
- finding the words customer use to find the services they need
- finding how to make buying easier for your customers
- getting new customers by knowing how they find to your competitors
Description of the service: The price of the study contains an extensive analysis of the customer journey through all digital channels and an additional qualitative survey with 25 respondents. You get also good keywords for your landing page
Price for internatonal customer without European VAT: 990,00 EUR Unit for pricing: Study
Service name: Detect what your customers want
Buyer persona edition
To know the emotional triggers and secret wishes of future customers is important for each seller. This is a precondition for a satisfying relationship between seller and buyer.
Deep knowledge of your buyers persona helps you:
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Shared Understanding: Help team members develop a consistent view of target audience groups, making data more relatable through coherent stories.
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Guided Design Decisions:Allow teams to prioritize features based on how well they meet the needs of specific personas.
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Empathy Building: Provide a human face to data, fostering empathy for users represented by the personas.
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Focused Design: Prevent designers from making self-referential decisions by keeping the focus on user needs.
Description of the service: Deep knowledge of humans requires a lot of personal experience, knowledge of psychology and the capability to bring that all together into a report which gives you valuable insights for advertising and selling your goods.
I rely on qualitative interviews and text evaluations.
The reports includes for each of the selected buyer personas:
- Fake name and profile picture
- Basic demographics (age, race, gender, education, marital status, preferred language, etc.)
- Biography containing personal interests, professional goals, and any other relevant information designers should know
- A summarizing quote
- Technology use
- Disabilities, accessibility needs, or challenges
- Opinions and beliefs
Price for internatonal customer without European VAT: 2.399,00 EUR Unit for pricing: for three personas
Service name: Improving your Website with external links and more search terms
Integrating external links and more search terms. The search terms are based on a previous customer journey research.
Description of the service: Price for internatonal customer without European VAT: 95,00 EUR Unit for pricing: Webpage
Service name: Complete Business Plan
Investors and banks will like this report
- Business concept. What will the business do?
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Goals and vision. What do you expect the business to achieve, both financially and for other key stakeholders, such as the community?
- Product or service. What does your product or service do — and how is it different from those of competitors?
- Target market. Who do you expect to buy your product or service?
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Marketing strategy. How will you tell people about your product or service?
- Current revenue and profits. If your business is pre-revenue, offer sales projections.
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Projected revenue and profits. Provide a realistic look at the next year, as well as the next three years, ideally.
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Financial resources needed. How much money do you need to borrow or raise to fund your plan?
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Management team. Who are the company’s leaders and what relevant experience will they contribute?
Description of the service: How the plan works
The most important parts of the plan are the description of the intended business, its management team and the market.
A market research study containing the Total Accessible market (TAM) and the Serviceable Obtainable Market (SOM) combined with a price study predict the future and allow reliable earnings predictions.
Price for internatonal customer without European VAT: 1.500,00 EUR Unit for pricing: business case
Service name: Survey creation
Description of the service: This is about creating a survey with up to 10 questions. Four categorizing questions are included. The survey software is one of the following:
- Google Forms
- Limesurvey
- Surveymonkey
- Nextcloud Forms
- Pollfish
Each additional question is 10 €.
I have an own Limesurvey installation and I optionally can include running the survey and statistical evaluations without additional charge.Price for internatonal customer without European VAT: 240,00 EUR Unit for pricing: package
Service name: Interviewing In-Depth Interview
To research people ‘qualitatively’ using in-depth interviews understanding them. This is beyond algorithms. Let me show you how best to do this. I am here to listen to you is the message of the interviewer.
What does the world of my target group look like? What emotional and financial settings do they have? For comparison: quantitative research determines how many people in the target group have which attitudes, how many they are and how their budget looks.
Description of the service: Design and perform qualitative in-depth interview including shortened transcript. This includes the fee for the interviewee and covers a session up to 45 minutes. Available languages are German, English and French.
The guidelines for the interviews are according to business questions and the researched topic.
Price for internatonal customer without European VAT: 150,00 EUR Unit for pricing: Interview
Service name: Finding and evaluating investment opportunities in technology, real estate, agriculture and services
Description of the service: I find opportunities and make a suggestion. This suggestion contains a complete evaluation of the investment opportunity and a prognosis of future earnings. Analysing trends and building weighed scenarios support the proposal.
Price for internatonal customer without European VAT: 650,00 EUR Unit for pricing: base price for each research, 2% of the price if there is a buy
Service name: Market Research, Trend Research, and Competitor Analysis for Selling Food, Cosmetics or Clothing
Package for volumes of up to 500.000 US-$ yearly
The package results gives you all information you need to enter a new market and establish trade connections. This includes information about the common distribution channels and consumption habits
The price is for a market, country or region. If more than one region is to be researched, rebates up to 50% are possible.
Included are up to 6 consulting hours for transferring the knowledge into the processes of the client.<7p>
Description of the service:
Complete Package for non-Tech Companies for entering a new Market
Market Sizing
- What are the major trends in demand for the researched products in the targeted region?
- What are local habits and products to consume
- Are there chances to incentivize consumers to buy more? Here also public health has to be considered
- How important is local production of the product, if there is any?
- Which of the the products are locally produced?
Competition
- What are the brands that come actually from the source country?
- How are products from the source country perceived in the market compared to other similar imported products?
- What are the major consumer preferences when it comes to buying imported products/brands?
Sales Channel understanding – retail
- What are the important or popular stores in each EU member within each of the most important channels that sell or use imported kinds of the product?
- What are the decision factors for retailers to buy imported kinds of the product and not local kinds?
- Where do they buy local and imported products?
- Do they do direct sourcing or work with importers/distributors? Look at the size of the retailer
Sales Channel understanding – non-retail
- Which are the most important non-retail channels, for example restaurant chains, using imported kinds of the product?
- What is the preferred pack size or quantity for the different non-retails for different imported kinds of the product?
- What makes non-retailers buy more imported products?
- Are there any gaps or challenges in sourcing they currently face with the imported brands they sell?
Opportunities for imported kinds of the product
- Which kind of product offering from the producers from the source country should focus on and why? (Direct import, local distributor, one distributor for the EU)
- Make a channel recommendation the producer from the source country should approach for entering the market and tell why. This is to do separate for retail and non-retail.
- Can the above channels be targeted by direct delivering from the source country or is it effective to consider having a local set-up in the target country?
- For sales in the European Union or similar free trade associations: has a single local set-up in the European Union comparable effects to a representation agency in every member of the EU?
- Who are the major retailers they need to collaborate and how can they be reached?
Pricing
- What are the factors to be considered in pricing? How does this vary by the different retail and non-retail channel types?
- What are the best strategies for promoting the product from the source country in the target country?
Price for internatonal customer without European VAT: 950,00 EUR Unit for pricing: Report
Project Portfolio - Summary and Excerpt
The identity of my clients is protected by non-disclosure agreements, with some exceptionsWholesaler
Demand: Knows his customer well enough to instruct sales staff, have sales help for retailes and to do targeted advertising.
Client does not have enough information about German customers in the targeted group
Solution: An exhaustive analyse of the German market with customer segmentation and customer journey in the selected segment of gardening products helped the client to sell his products to German retailers and have good selling material for his sales team.
Internet retailer
Demand: Client fears that they are loosing money because of prices not suitable to payment willingness of customers. The task was about aligning retail prices with automated software for having the best prices.
Solution: Client got an adaptable formula for including in his webshop which allows him to lower or rise prices according to competition, advertising and actual sales
Recycling facility
Demand: Prospects and leads need constant nurturing for buying solutions. Otherwise either competitors take the client, or the client uses his previous, more expensive and less comfortable solution.
Client knows that there are a lot of potential customers outside who do not know about the advantages of his technology
Solution: I used account based marketing, creating the solutions benefitting the client. I looked for prospects by using available websites, databases, linkedin and just walking around in industrial zones, made contact and if it seemed useful for the prospect I offered them tailored solutions for their waste disposal needs. The success rate of this Demand Generation/Sales Representation was about 40%, later declining to 20% for the reason the market was saturated.
Education
Demand: Client needs customers for the computer training facility
Solution: I analyzed the success of advertising campaigns and found more powerful and less expensive ways of campaining
Software as a Service, technology
Demand: Client knows that they need more Information about potential customers to make their service competitive
Solution: The client got an extensive overview over competing products, their strength and weaknesses. The serviceable accessible market was calculated, and considered how this can grow.
Cosmetics
Demand: Client was not sure about their brand image and customer satisfaction and wanted more data.
Solution: Client wanted information about their brand image, market share and what to consider when going to the french market. I did a complete analyse of this market - stakeholders, competition, total accessible market and distribution channels.
Services
Demand: Client wanted to advertise his services to a new target group and was looking for numbers. He needed leads and information about his specific target group for estimation total accessible market size.
Solution: Market evaluation of tax consultants in Germany and Switzerland. The client wanted an overview of the marketing habits of German and Swiss tax consultants with adresses and market volume.
I delivered all of this including regulatory limitations.
Construction Machine Rentals
Demand: Client was not sure how to make potential clients use his service. So he needed data for optimising the planned entry
Solution: Market analysis with preferred customer journey from customer side and an overview of the needs and wishes of customers.
I delivered additional a competitor analysis and estimations of the serviceable available market.
Services
Demand: Client wants to fit the product program to the needs of the potential clients.
Solution: The client wanted to open a service facility for room- and cleaning services in an apartment. I did 20 Interviews in the designated area to find a trend and compared it to the results of similar studies.
Software as a Service, technology
Demand: Client wants to build a software tool usable as service. They were looking for information about the workflow in competing talent management agencies.
Solution: Discovering the processes, workflows and customer journey between influencers, talent management agencies and brands with focus on software.
This was done via interviews.
services, advertising agency
Demand: The client wants to start a business with a specified target group and was not sure about the needs of that group.
Solution: 10 expert interviews
Martial Arts Studio
Demand: The client was looking for the customer journey of people wishing more body flexibiltiy and suffering back pain. The analysis included serviceable obtainable market and directions for investing advertising money.
Solution: The studio owner was looking for biggest pain points of customers with back pain and flexibility problems, which they want to cure with training.
The study was based on desk research and interpreting figures from population statistics. 20 Interviews were added.
Software development, SAAS, technology
Demand: They needed painpoints from users for to know how to direct their development efforts. They saw that there are lot of gaps in available efforts, and at the same time they knew that there is much going on in the industry.
Solution: The analysis had two parts: first needs of users. I got these from interviews and from comments and articles in the internet. I used text analysis software. The second part was a competition analysis. It was necessary to analyse product announcements and actual products from about 20 competitors.
Demand: Trainer needs personalized marketing concept and leads to sell his services to training organizations ans schools
Solution: Trainer got a personal branding, leads and personalized marketing to sell his services to the buyers who benefitted most from his knowledge and capabilities
Food Retailer
Demand: brand reevaluation, finding better ways to communicate with customers
Solution: The survey undertaken with 4000 participiants delivered information how potential customers see advertising and about their preferences. Other Topic were trends in communications between seller and buyer, how customers see his pricing and about the danger of discount competition.
Seller of health improving equipment
Demand: SEO, Demand generation - the website needed overhaul to generate demand.
Solution: Website was nearly not detectable with search engines. The task was a mixture of search engine optimization and customer journey. The original site had long texts, which were intended to attract customers but did not work with crowded search terms. Also I added outbound links for better visibility and looked for reviews from other sites.
Consumer Products
Demand: Business Plan
Solution: The client has now detailed information what customers expect from a new brand in the market of his product type.
Hotels
Demand: Client wants to reopen a hotel and needed additional information and a site survey for going into negotiations with his future landlord. He wants also an evaluation of the investment opportunity - if it is worth the money.
Solution: The customer looked for a research-based business plan for reopening a hotel. After visiting the location I did an overview of the local hotel market and found the serviceable obtainable market, means the chance to fill the hotel over the next five years. Predictions are never for sure, so I added scenarios for different market trends and volumes.
Fashion developer and retailer
Demand: Product development
Solution: This was about finding the opinions and measures of a representative number of clients and doing personal interviews. We did 100 interviews in different parts of the country.
Social Media Agency
Demand: Client needs information how clients see the pricing for a social media services package.
Solution: The agency wanted to offer a country market.
I did a conjoint analysis, comparing the three packages they had to offer to find out what was really important for the clients they wanted. The number of participiants was 30.
Software developer for financial software, technology
Demand: How to find and apply the best price strategy in the market for services for cryptocurrencies?
The client knew the importance of the
assimilation-contrast-theory in pricing and wanted to optimize their pricing regarding this theory.
Solution: First step was a competition analysis of pricing and possible sales in the market.
More information gave a survey about price reception in services around cryptocurrencies. The survey was short and had 100 respondents.
Real Estate Agency
Demand: Client needs informaton about how to brand a real estate business with additional services and how the customers will receive that.
Solution: I did an evaluation of branding in the real estate business and the resulting customer journey. This was done by analyzing search queries, search results and competition analysis.
Household utility manufacturer
Demand: Client had not sufficient information how the users in the targeted market apply the product.
Solution: The Chinese client wants to open the German market. I did 50 interviews to find out about the usage habits of German sodastream users.
Services
Demand: opening new markets
Solution: Market analysis for an agency for translation and language services.
I identified potential customers, the customer journey of these customers and created models for a cost-saving customer approach.
Funerary Urns
Demand: opening new markets
Solution: Analyzing the market potenial and competition with population and market data and a survey containing 20 crematoriums and funeral undertakers.
Software developer for financial software, technology
Demand: opening new Market
establishing product
business plan
Solution: creating a business plan with competitor analysis, calculating serviceable obtainable market and genertationg a finances plan
Educational
Demand: Client needs information about the target group - their willingness to discuss online and to take online courses and the size of the market.
Solution: The necessary data could be obtained by evaluationg data from internet sites and market calculations. An additional survey with 40 respondents verified the results.
Back therapy training
Demand: Client wants to launch a new series of training videos on youtube and is looking for information about customers.
Solution: Did 50 interviews, partly online, with a survey containing open and closed questions. The results contained descriptive statistics.
Software development, technology
Demand: Enterprise too small to make a comfortable living
Solution: I did a total Servicable Market Analysis, did 10 interviews to get more information about potential clients and how they want to get approached.
Software development, technology
Demand: Investment in development should fit to a real need
Solution: This kind of questions are hard to answer with standard questionaires. Most dealers think that their software basically meets their needs.
So I took a combined approach: Talking to developers of existing software, talking to automotive dealership and evaluation all comments to existing software.
The study took three months for real good results
Leisure
Demand: Investment evaluation for a botanical garden in the United States. This included a business plan with scenarios.
Solution: Did an estimation with case scenarios for creating a business plan and calculating the return on the investment.
Teaching, education, school
Demand: Market for a new school. The Client wants to know if the market is ready for an additional school, what is the best pricing scheme and how much earnings he can expect.
Solution: I did a Total Accessible Market /Serviceable Accessible Market Analysis and a price analysis with recommendations for an assisted teaching service in an metropolitan area
Retail
Demand: Wants to know if it is possible to establish a new gourmet store in a German city
Solution: The client has now exact information about the earnings he can make, on which products he is best focusing and about where most potential buyers are. Opening the store was now much easier for him.
Technology Expert automotive
Demand: Google Adwords does not deliver expected results. The client base has to be extended
Solution: I looked who his customers are, asked some how they had found to the enterprise, asked some others. The result was that it is necessary to change the website away from over-optimization to get more organic traffic
recreational tools
Demand: Does have a shop and storage with quality tools, but no clients. The demand is to build a strategy for demand generation for a new line of recreational tools for gyms.
Solution: I applied the toolbox of demand generation.
I called industries and offices in the specific area. So I found out which kind of enterprises is most likely to buy the installations. Out of a baseo of 400 leads I managed to get two six-figure contracts.
I relied on direct on-site contacts, i. e. cold visits to find out who makes the decisions at this plase.
newsblog, renewable energies
Demand: Wants more informational stuff for his website.
Solution: I created surveys regarding renewable energy, and presented these ones and a remake of survey results of other sources
Metaverse
Demand: Needs a businessplan with competitor analysis to get funding for technology company. The serviceable obtainable market needed special attention.
Solution: I did market research and competitor analysis. I rewrote the existing earnings prognosis and replaced that with a new model with scenarios and many more parameters, which made the outcome reliable.
food producer, retail, wholesale
Demand: They want to know how to best deliver their products into the european market. They needed a detailed report about distribution and demand in European retail and wholesale.
Solution: I did a detailed analysis of the supply chains and market trends in the five most important markets in the European Union. The supply chains were separated into retail, wholesale and refiners like restaurant chains.
rentals
Demand: Wants to establish self-storage rentals and needs to know where it is best.
Solution: I created a map of existing self-storage and population density and could so evaluate where more self-storage makes sense.
Services, Healthcare, Beauty
Demand: Needs a business plan with exact prognosis of future earnings
Solution: I analyzed the market for cosmetic surgery, market volume, growth, stakeholders, legal regulations and made a business plan with three scenarios regarding serviceable accessible market and industry trends
Construction Machinery
Demand: distribution channel
customer Journey
Pricing
customer service
technological change requires reevaluation of existing distribution channels and also a new pricing model for new kinds of equipment
Solution: First I did a survey about distribution channels, partnerships and painpoints in actual construction machinery. There were competitors with more advanced electric machinery. I studied how they did it. For pricing and painpoints I relied on interviews I did with buyers and existing differences between electric machines and gasoline/diesel ones and resulting sales numbers.
SAAS, retail
Demand: market size, pricing, how to get leads, how to advertice
Solution: First I analysed the current situation. What webshop software is available, which one is self hosted and which one is run as SAAS. Scalability of software and compatibility with big platforms like Amazon was also on important topic. This information I used to estimate the market size for software itself. Also the size of the complete market for online sales and trends and growth expectations there. Then I compiled a model which I used to create a business plan with prices, advertisements, costs and planned earnings.
payment services
Demand: Customers are just buying cards at selling points. To further develop the product they want to talk to existing customers and know more about their experience, what is important for them and what they wish and expect. Also what makes them happy. It is about the customer journey and customer segmentation - which part of the customer base wants what?
Solution: I asked the customers about an interview and additionally I developed a survey to get respondents who do not like to talk on the phone. Having the results, I put the 45 respondents into three groups with similar answers and created three personalities. The results were similar across country borders.
Charity, Animal Shelter
Demand: Does the problem we invest money in still exist? What are trends in this business? How big is the problem? Part of this was kind of total accessible market study. Another point was to get the number of pets in households and trends in having pets at home.
Solution: I visited animal shelters and other animal welfare organizations and did interviews. At the same time I got and verified numbers of homeless animals and the number of pets and their breeders in the researched areas. I got reliable data about pets, their breeders and the households they live by comparison and newly interpreting existing statistical material.
food producer, retail, wholesale
Demand: The client needs early information about new trends, upcoming competition and changing regulatory environment.
Key topics for research:
Market Size and Growth
Trends and Drivers
Barriers and Challenges
Brand Landscape and Competition
Health Benefits and Ingredients (more brand level insights in Company Insight Tab)
Solution: The client needs early information about new trends, upcoming competition and changing regulatory environment in the market for functional chewing gum. Key topics for research: Market size, growth trends and drivers barriers and challenges, brand landscape, competition, health benefits and ingredients. I got reliable information about total accessible market and total serviceable market for the researched kind of gum. This made trends and drivers visible.
Additionally I compiled informaton about regulatory and cultural barriers and challenges, and the market share of existing brands.
A compilaation of brand promises concerning health benefits and ingredients was done and gave the client oversight what happens on the market.
University, professional training
Demand: well-known and capable lecturer is needed to bring market research closer to the students and enable them for the job market.
Solution: The students were enthusiastic about the teaching. Many wanted to start market research on their own.
Additionally I introduced a system for getting key performance indices for customer success.
University, professional training, services
Demand: The complete process of acquiring leads needed overhaul. The main product are one-year contracts for a professional education worth 6000 EUR.
The main challenge was to convert prospects to warm leads, making people who were interested in the service to sign up a contract. For satisfied customers this required to look at the personal situation of the customer. She or he might or might not profit from up to two years in professional formation.
With marketing analytics and customer success analytics we want to make our marketing and sales more efficient.
Solution: I introduced key performance indexes to measure the success of the services and to justify advertising expenditure.
The considered Key Performance Indexes were
